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There are many digital marketing trends to keep on your radar, so do your best to make an educated and data-based decision for the competitive strategy your business chooses.Remote sensing is the process of detecting and monitoring the physical characteristics of an area by measuring its reflected and emitted radiation at a distance (typically from satellite or aircraft). What works for the closely related competitor might not work for you. Whether you utilize consumer analytics, content promotion, location-based marketing or another strategy, the end result is always relative. Be sure to weigh your options and decide which ones are worth trying based on thorough research on the current digital atmosphere. There are always going to be some disadvantages to any strategy you try. In the long run, this could end up causing more harm than good if consumers get annoyed with the excessive, and possibly irrelevant, ads that follow. These days, it is virtually impossible for the users to escape the ads that inevitably follow, in the form of ad-riddled internet browsers and social media homepages containing near-exact ads for what they searched for.Īds can be extremely useful for businesses, but they can be equally as annoying and frustrating for consumers when they have to see seemingly endless ads on what they searched for. This is because even though someone may have all location services shut off, it is always possible for Google to track them through their search history. Even though your original intention may have been to just bring in some local customers, algorithms will naturally take that a step further, whether you want them to or not. While local marketing can be good for your brand, just keep in mind that search-based algorithms have after-effects that are out of your control. Like most other online marketing techniques, location-based marketing comes with a price. This is why local marketing works - it displays businesses in their city that offer the products or services they are searching for, leading the consumers straight there.
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For example, when we search Google for “hair stylists near me,” do we hope to get something on the opposite side of the country? No, we want something local, of course. This type of marketing is helpful to consumers when they do a search for something in their area because Google uses their location to give them the information they were searching for.
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Location-based marketing is especially useful if you have an in-person location that consumers can visit. In fact, it’s actually more uncommon to not have some sort of business social media presence. Having a business profile on some kind of social media is not uncommon today. You can promote your content by sharing it on platforms like LinkedIn, Facebook, Medium, Twitter and many others. Having unique, high-quality content on your site - and promoting it - is a great way to build brand credibility with your consumers. Promoting your brand is so much more than just a simple ad or a video briefing consumers on your product. Additionally, analytics can tell you how consumers have responded to your ads and can even show you which marketing methods on your website, or your brand as a whole, have gained the most traction with consumers. Keep your strategy consumer-focused by actually learning about what they want through surveys, polls and feedback. There’s a fine line between truly marketing to consumers and keeping up with competitors. Strategic marketing, based on what you’ve learned about your consumer through analytics, will go much further than just keeping up with the trends and regurgitating a basic marketing strategy.