Beyoncé presented Heat to her fans during backstage meetings on her I Am. Beyoncé created the fragrance in 2009 with the testing of its smell done by Coty, Inc.
Prior to releasing the fragrance, she had collaborated with Tommy Hilfiger on his perfume True Star in 2004 and Giorgio Armani's Diamonds for which she also appeared in several promotional campaigns. She said that the main inspiration for the title of Heat came from the live performances of her tours which utilized pyrotechnics.In December 2009, Beyoncé announced that she would release her first fragrance, titled Heat, the following year. Carter Show World Tour4.6 Heat Wild Orchid4.7 Heat Kissed4.8 Heat Seduction5 See also6 ReferencesConceptionDevelopment Knowles performing during the I Am. In 2013, in addition to becoming the best-selling celebrity-branded fragrance line, the perfumes went on to become the third best-selling fragrance worldwide with $400 million earned at retail globally.Contents1 Conception1.1 Development1.2 Packaging and scent2 Promotion2.1 Commercial3 Reception4 Related products4.1 Heat Ultimate Elixir4.2 Heat Rush4.3 Heat: Limited edition CD4.3.1 Track listing4.3.2 Personnel4.4 Midnight Heat4.5 Heat: The Mrs. Each scent was followed with its own Eau De Parfum release and multiple gift sets.
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Carter Show World Tour, a limited product dedicated to the tour of that name, Heat Wild Orchid, a floral update of the original, Heat Kissed, a romantic update of the original and Heat Seduction. It received mixed reviews from critics, and it was nominated at several fragrance award ceremonies.Heat was followed by five additional releases: Heat Ultimate Elixir meant to capture a more private side of the entertainer, Heat Rush intended as a daytime fragrance, Midnight Heat, a night fragrance, Heat The Mrs. Macy's sold US$3 million worth of Heat between early February and early March 2010. She also appeared at Macy's Herald Square to launch the perfume and on The Today Show where she discussed about Heat.The fragrance's commercial, directed by director Jake Nava and released in December 2009, spawned controversy for its sexually explicit imagery, and was only allowed nighttime broadcast in the United Kingdom. The release was promoted with a cover version of 'Fever' recorded by Beyoncé and a limited edition extended play (EP) also titled Heat. The product, which was released on February 3, 2010, uses the tagline 'catch the fever'. It was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan.
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From Wikipedia, the free encyclopedia Jump to navigation Jump to search HeatFragrance by BeyoncéTypeWomen's fragranceReleasedFebruary 3, 2010LabelGivaudan's Claude Dir & Olivier GillotinTaglineCatch the feverSuccessorHeat Ultimate ElixirWebsiteOfficial WebsiteHeat is a perfume endorsed by Beyoncé.